Farhadian Gold, a distinguished jewelry brand based in Los Angeles, California, specializes in crafting exquisite custom-made jewelry that draws inspiration from rich Middle Eastern cultures, particularly Assyrian and Iranian traditions. The brand’s offerings are not just jewelry pieces but thematic and historical collections that reflect deep cultural narratives.
Goals
Our collaboration with Farhadian Gold was initiated with the strategic goal of doubling their sales over a twelve-month period. This objective was to be achieved through the meticulous implementation of digital marketing strategies aimed at enhancing the brand’s reach and impact.
Solutions Implemented
In response to the competitive landscape of Farhadian Gold’s market, we crafted a specialized digital marketing strategy. This strategy was centered around focusing on key products and selectively targeting advertising channels to engage our specific audience effectively. The primary channels leveraged included:
– Search Engine Optimization (SEO)
– Targeted paid advertising on the Google platform
– Strategic email marketing campaigns
Challenges
One significant challenge we faced was establishing a consistent and appealing brand identity that resonated with potential customers, compelling them to make a purchase. Despite generating considerable traffic through our multi-channel efforts, the conversion rates were initially low, and the costs were high due to high competition and targeting complexities in various countries. This led us to pivot our focus predominantly towards SEO.
Outcomes
Our focused efforts in SEO paid off, elevating the brand’s visibility for its best-selling products, which in turn sustained and enhanced sales performance. By the end of our project, there was a notable 50% growth in sales. Importantly, this growth has been sustained post-project, thanks to the strong SEO foundation laid for the brand’s popular product categories.
This strategic approach not only met the set goals but also positioned Farhadian Gold for continued success in its digital marketing endeavors.