Iran Sporter is the undisputed leader in Iranian online sports retail. Their platform is a complex ecosystem combining e-commerce, sales partnerships, and a deep well of operational knowledge built over years. Redesigning this website meant carefully rebuilding these intricate systems from the ground up.

Goals

• Modernizing the Tech Stack: Ditching the trusty, but aging, ASP.Net MVC framework for the newer and more versatile .Net Core was a key goal.
• Enhanced User Experience: A complete UI redesign aimed to make the website more user-friendly and visually appealing. This likely involved streamlining the navigation, optimizing product browsing, and creating a more intuitive buying experience.
• Revamped E-commerce Engine: Rethinking and redesigning the e-commerce processes was another crucial step. This could involve streamlining the checkout process, integrating new payment methods, or building a more robust order management system.

Approach

The Iran Sporter website overhaul began with a deep dive into user behavior and data. By understanding how previous customers interacted with the platform, we identified key areas for improvement. This insights-driven approach shaped the website’s new look and feel.

Next, our design team got to work, infusing Iran Sporter’s brand identity into every element. We focused on crafting a seamless user experience by carefully considering product presentation, interface design, and overall usability.

Once the design blueprint was complete, the development phase kicked off. This involved building both the customer-facing storefront and the administrative backend for managing the store.

Challenges

The project was met with significant hurdles. The intricate web of internal processes required substantial server-side development, demanding significant time and resources. Moreover, migrating hundreds of thousands of users, complete with their detailed interaction histories, from the old database to the new presented a complex and time-consuming challenge.

Outcomes

The website migration and subsequent SEO implementation have transformed Iran Sporter’s online presence. The new platform offers marketing teams a dynamic environment to execute strategies effectively. These enhancements have led to a 5% increase in both user numbers and conversion rates within a short timeframe. Additionally, the website’s improved loading speed has boosted its SEO performance, resulting in higher search engine rankings compared to the previous platform.