Wiedehopf Company, based in Toronto, Ontario, is a Canadian firm specializing in the production and supply of facade and cladding building materials. Their extensive product range includes composite aluminum, PVC, vinyl, wood polymer composite, metal mesh, and more.
Challenges:
When Wiedhopf’s managers approached us, they were struggling with receiving leads from advertising channels that did not align with their target audience. Despite significant investment in digital advertising, the number of projects they secured was relatively low, resulting in a poor return on investment.
Solutions & Outcome:
By focusing on and investing in SEO, we established a permanent and stable traffic flow for Wiedehopf. Within a year, website traffic nearly doubled, and the number of organic leads increased proportionally. Additionally, by creating more targeted advertising campaigns on Google and LinkedIn, and utilizing strategies overlooked by competitors, we reduced the cost per lead to one-third of its previous value. This ensured that a higher percentage of the leads generated were relevant and valuable to the brand.